For this week’s article, I’ve called on the help of Claire, our very own Sales and Digital Marketing expert.
Claire’s 5 Top Tips for Writing Great Content For Your Website
Ever written a blog post or composed a web article? Then you know how much effort goes into the research, planning, writing, and optimising of the content published on a web page.
So many details need to be included in order to create content that does it all; attracts readers, provides information, turns visitors into customers, and ranks high on search engines. All content writers know the feeling that comes when you check the clock and see that several hours have passed during what you thought was going to be a quick post.
In this article, I give you my 5 tips for writing great content.
Tip #1: Put Your Most Important Information First.
Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.
Tip #2: Illustrate Your Content.
Creating and placing images is not technically part of actual content writing, but it Is a great tip for presenting your content in an attractive manner. Remember that people scan web content, and they’ll find a wall of text intimidating.
A tool that will help: Canva – You can select your image type from many different options (banners, photos, social media, and more) or choose a custom size. With hundreds of free templates, backgrounds, images, icons, etc. and thousands more for £1 each, you will never run out of inspiration and the ability to create professional quality images.
Tip #3: Stay On Topic.
After a visitor has taken the time to search and click on your website you don’t want to send them away by making them sift through a lot of information to find what they are looking for. A general rule is keeping one topic per paragraph of content. You can also add links within your page content to related topics on other pages of your site rather than trying to include all of your information on one page. This will make your website more user-friendly.
Tip #4: Know Your Audience.
know who you are writing for before you write content. This is a mistake some seem to make because they have yet to research the audience they hope to reach. Before taking to your keyboard think about who it is they’re trying to reach. Before drafting content, ask yourself these questions: Who is my primary audience? What about a secondary audience who can influence and inform my primary audience? Research who you are writing for, this is crucial to creating great web copy. Research, research, and more research.
Lastly, who doesn’t love a good bullet point list? Bullet points are a great way for people to skim through and get the necessities without having to work through several lines or paragraphs.You can also do this for the list of objections you may be addressing and answering for your customers. Customers are more likely to purchase a product they can quickly learn about instead of one that they have to work to understand.To be effective, your website must deliver true value. Put your visitors’ needs and wants first as you create its content and watch your conversion rate soar! If you need any advice on this Red Box can help. Just get in touch using the details below.