Capitalise on Christmas with your website
With less than a month to go till Christmas and the shopping frenzy is in full swing thanks to Black Friday deals, this is an ideal time to capitalise on Christmas with your website by taking advantage of increased sales and maximising your profits. You can be certain that your competitors will be trying their utmost to attract new visitors to their website whilst meeting the needs of existing customers so you should guarantee to do the same.
Capitalising on your website means a bumper Christmas
Increasing numbers of people are buying online and this is ever more the case at Christmas as people gear up for the big day. However, your audience is a discerning one – they won’t settle for second best or be fooled by something that looks too good to be true – meaning you need to have a website that delivers on its promises. Get this right and you and your customers will have a fulfilling Christmas. Get it wrong and watch your sales figures and profits take a nosedive!
The festive season is also a good time to check the health of your website – is it robust and able to cope with increased volumes of traffic, i.e. potential customers? Carry out a review of your website and if change is needed, be sure implement these instantly.
How to make this the best Christmas for your website – and your business
This Christmas looks set to be a winner for online sales so here’s a few tips to ensure that your website capitalises on the season of spending:
Festive look and feel – your website acts a ‘shop window’ with the aim of enticing people to make a purchase. Your customers will be in a festive mood and ready to shop so add a ‘Christmassy’ touch with virtual decorations or a festive design.
Think about your top products or services, those you want to promote and/or sell. Ensure they are displayed in a prominent position, e.g. at the top of the page and are eye-catching (large font, bold colours etc).
Key messages – redefine those if you have to and again, display them in a prominent place.
Mobile-ready – is your website responsive or do you have a mobile version that is up to date and fit for purpose? Remember, the majority of customers browse websites via their smartphone so it’s important that your business capitalises on this large demographic. This is particularly the case with a young audience who use their smartphones for every transaction, including buying, sharing and reviewing!
The buying process – how easy is it for a customer to buy from you? Revisit your purchase funnel and look at the speed and ease of use. Of particular importance are those stages where customers drop out of the checkout process, often before they buy, which can affect your conversion rate.
Christmas offers/promotions – everyone likes a bargain so think about what you could offer, such as a 2 for the price of 1, discount, Buy One Get One Free (BOGOF).
Customer centred – this is of prime importance. Put your customers first; meet your delivery/shipping deadlines, provide an alternative if required and a refund if necessary.
Final suggestions include checking that your product/service descriptions are well-written and relevant to the audience. Include testimonials or product reviews to boost credibility. Consider options for cross-selling/up-selling and other methods to influence your customers’ purchasing decisions.
This is the season of goodwill to all men (and customers) and a little bit of extra effort goes a long way to generating customer loyalty. These suggestions about how to capitalise on your website at Christmas could be your best present yet.
Want to know more? Our experienced team can advise you further about how to get the most out of your website at Christmas, visit our Contact Us page for details about how to get in touch.