The short answer is: Yes, you do.
Prospective customers, and existing ones, want to talk to you where they feel most comfortable. For example, if they prefer Facebook and you’re not on there then you’re forcing them to use a way of communicating that isn’t their first preference.
Social media can also help with your Search Engine Optimisation (SEO), but it’s primarily an additional communications tool for you to use.
It’s important to remember that social media isn’t the same as advertising. Naturally, you’ll want to include some promotional content. However, this should be well diluted with useful articles/blogs and interesting information about you, your company and the area that you operate in.
Getting your business known on social media is a long term commitment. It will need time set aside each day to prepare content and, as importantly, to engage with prospective customers. It’s also a great way to keep in touch with your networking colleagues.
Getting started
Most business owners have a LinkedIn profile. Start with the free version and see how you get on with the platform. You can always pay to have a premium profile if you decide you need the extra functionality.
If you’re interested mostly in SEO then a Google+ business page is definitely time well spent. You should to set up monitor your entry on Google maps too.
Depending on the nature of your business you can then think about Facebook, Twitter, Blogging, Instagram, Pinterest and YouTube (to name a few)
If you’d like to talk to us to see how Red Box can help you with your social media just give us a ring or drop us an email.