In today’s blog post we will be discussing the top 5 benefits of using social media to help your business. Social Media can be like marmite, you either love it or you hate it. But what a lot of businesses don’t realise is that social media can be a powerful tool for increasing your marketing.
Around 90% of marketers have claimed that social media has generated an enormous amount of exposure for their company, and this is just the start of what they have created.
Social Media is being implemented into more businesses’ marketing strategies, and the benefits not only create a cost-effective system but it expresses that certain business to the world; helping to create a better online presence.
Increase Brand Awareness
Social Media is a proven key factor in creating brand awareness. Not only is it great for brands to maintain relationships, but it’s also great for creating opportunities. Implementing a social media strategy will increase your brand’s recognition, as you will be engaging with a vast audience of consumers.
Using influencers, referrals or simply putting interesting content out, that is aimed towards your target market, will result in more interaction to your business. Which will overall increase your brand awareness.
A lot of marketers have claimed that investing only a few hours per week has vastly increased their exposure, and with regular use keeping those audiences for your business will become easier.
Improve Search Engine Rankings
Marketers who have incorporated social media for a year or more, have all seen an improvement with their search engine ranking.
Let’s be honest, we all use Google and usually won’t go to the second page as we have found what we are looking for already. Gaining that top spot not only takes time but it also takes effort and if your business isn’t showing up very high, then it’s time to amend your strategy.
To help get that top spot through your social media, you will need to create content that not only informs but integrates your keywords within. Utilising blogs, case studies and infographics will help your business build credible content.
Higher Conversion Rates
With more people seeing your business, you are then open to more conversions. With every social media post, you create, or video you produce will lead to more views to your website, slowly increasing your traffic.
Marketing through social media will help light your business up, creating good impressions. When brands are creating, sharing content and commenting, it personifies a brand. It has been proven that the better the impression you make on a visitor, the more likely they will return or rebuy a product from your business.
When a brand creates its online presence and is interactive, consumers who follow your brand will build more credibility to your business, which helps with not only those customers buying from you, but those customers recommending your products or services to their family and friends. This will ultimately increase your conversion rates.
Improve Brand Loyalty
When it comes to implementing a social media strategy, the end goal is either a conversion or brand loyalty. But to gain that spot of being your customers first choice, you need to regularly engage with your consumers and build a bond with them.
When customers look at your profiles, they use the platform as a way to communicate directly to that business. For example, you have an issue with a new pair of trainers from Nike, most people will now take their problem to Twitter, as they will know that they will get a quick response.
This is why building that relationship is important, it makes it easier to gain their attention to influencing their buying strategy.
Cost-Effective
Here is the segment that most people are going to be interested in with social media, how cost-effective these platforms can be. Signing up and creating a profile is free for pretty much every platform.
If your business decides to go down the paid ad route, then this can be a very cost-effective way of marketing your business. This is down to the costs being relatively low compared to other marketing tactics. Paid ads can see your business having a greater return in investment and retaining that money you have saved for bigger marketing activities and business expenses.
If you start paid ads, make sure you start out small, start with localising your ads then once you see a return you can gradually increase your target audience and budget.
If you have read this blog post and still feel overwhelmed by the idea of Social Media for your business, then you should know you aren’t alone. Contact us today if you would like more information.
Thank you for reading.