We all know that how your website looks is a key part of getting prospective clients to contact you. However, the combination of the what the eye sees and what you read is critical. Your site can look amazing, but if it’s full of spelling and grammar errors people will form unflattering conclusions about the products and services you offer. Proofreading your text is an absolute essential. Make sure you get other people to read through it as they are far more likely to spot errors that you’ve missed.
In addition to being typo free, your website copy needs to reflect you and your brand. The tone of voice and vocabulary should be consistent across all your promotional formats, whether in print or online. Your customers need to feel that their experience with you is seamless, no matter where they are seeing your brand.
Graphics and user interface design can encourage visitors to your site to visit specific pages or draw attention to important pieces of information. What gets them clicking is a clear Call To Action (CTA). Have your customers’ journey through your website in mind and steer them towards the action you want them to take – like using your contact form or buying online from you.
Another consideration to add to the selection of the words you use is how you can best support your website’s Search Engine Optimisation (SEO). Persuading search engines like Google that you’re a relevant result to specific keywords is important, but it’s not the only reason you have words on your website. Balance SEO with readability and flow. If your site has interesting and relevant copy it helps you convert your visitors into customers.