SEO Content is essential if you want your website to rank within Google. Understanding the fundamentals of content creation will not only make you more efficient with your writing but it will help you to see results with your search engine optimisation.
SEO and content do go hand in hand, and utilising these tips in your work will help you to create website content fit for higher search results. You can even implement these tricks into your social media content to make your work efficient and informative.
Get in the habit of using the basics
When it comes down to the basics of SEO content, there are a few rules you can follow to help boost your rankings.
When writing content and blog posts, make sure to include your keywords. In content that is around 300 words, using your keyword 3 times will help with your rankings. In blog posts which tend to over 1000 words, you should mention your keyword at least 8 to 10 times.
It is also important to note that including keywords which are similar or correspond, can also help. For example, if your keyword is “web design” then also including “web creation” will help google to understand the variations of your content; which will push your rankings.
Another practice that you can input into your content, is to make sure your chosen keyword is included within the first sentence of your content. This is for when you insert the meta description (the HTML attribute that provides a brief summary of a web page,) it will help Google to associate you with the chosen keyword.
Reach the correct people with your keywords
It’s true when they say that ‘’your SEO content won’t reach the right audience if you don’t optimise it correctly’’. This is why it is important to understand your customer audience and what they would search to find your website.
- What are they searching for to find you?
- What keywords are your competitors competing against?
- Who is your ideal customer audience?
- What kinds of information would they need from you and why?
Asking these simple questions to yourself will help you to narrow your decisions but you will also need to implement these activities to find out what your niche audience is actively searching.
Keyword Research – Research relevant keywords that are associated with your business, which your target audience will search.
Top tip: Look into what your competitors are trying to rank for, to help you decide on keywords.
Topic research – Finding topics that you can incorporate your keywords whilst helping your audience; these will often be used for blogs or articles.
Top tip: Using tools such as Answer The Public can help you to decide on what topics to talk about.
Audience research – Look into who your ideal customer persona/audience is, then figure out what their wants/needs are for your business.
Top tip: Send out a survey and find what their personal habits, preferences, demographics, and stats are.
If you need any help choosing keywords, check out our post that delves into the best keyword practices.
Concentrate of Readability
Just like your website, you want your customer to be able to read your content with simplicity. SEO content that is incredibly readable will shoot to the top of search engine result pages.
A good way to help your users guide through your content is to break it up, utilise headings and try not to make your sentences too long. Yoast is a plugin which is free for WordPress users and also has the element where it will mark the readability of your content.
Other good ways are:
- Bullet or number points
- Images/Infographics
- Create interesting subheadings
- Use colours, bold and italics for keywords
- Don’t be afraid to leave white space
- Use links sparingly
Your main aim is to keep your potential customer on your site for as long as possible, as this will show Google that your audience is gaining the correct information and also enjoying it, which all adds to your rankings.
We hope that you enjoyed learning more about SEO content and have found some useful tips that can help you to either begin optimising your SEO content or improve on what you currently have.
In the meanwhile why not check out our latest blog post all about 10 Technical Search Engine Optimisation (SEO) tips and don’t hesitate to get in touch if you have any questions.
Megan.