Why are videos great for your website?
Videos give you the opportunity to communicate with your website visitors in an engaging and easily accessible way. With the move to smartphones/tablets and better data networks your videos also get seen on mobile devices in addition to desk and laptop computers.
According to research, 90% of online shoppers that visited a large retailer’s website used video to inform their buying decision. Online retailers report that they sell more of products that are featured in video content. Where relevant video is used on a homepage there is significant evidence to demonstrate that the conversion rate from being a website visitor to making a purchase is increased.
When you decide to add video to your online presence consider exactly what it is you want the video to do for you. Depending on your business, several shorter videos might be the best way to showcase what you do effectively. Making sure that the content is engaging, relevant and up to date is critical. Monitor how often your videos are watched using an analytics package to help you decide what’s popular, and also when you need to think about fresh content.
The second most searched site on the internet, after Google, is YouTube. By having your videos where people can search for them and watch them you can increase the traffic to your website. You can also use your video content in your social media, such as on Facebook or in your blog. Short-form video, such as Vine, is a great way to grab people’s attention and get them interested in what you do.
We put our own advice into practice here at Red Box in Stafford. Have a look at our videos on our YouTube Channel.