So you have a website, but are you converting your visitors into customers? You may be gaining traffic but are you losing your potential customers at the conversion stage?
It might be that your site just needs a few fixes to make the user’s journey simple or maybe you need to include some offers within your web pages.
Today we will go through 5 tips that will help you gain more conversions from your website.
Increase the speed
In the fast-paced world, we live in if a site takes quite long to load; then your users will go elsewhere. Here is the perfect example of where you could be losing your customer.
A site that takes a while to load is considered to be bad for your users’ experience, imagine you are queuing and it’s taking a while to move; this would be a similar scenario for a slow loading website.
When your website is quick to load, not only will you improve your user’s experience but you will increase your visitors, page views which should lead to more conversions. It can also help to improve your search engine optimisation, as page speed plays a big part in your rankings.
Did you know that 40% of consumers will wait no more than three seconds before abandoning a site?
To check how your site loads for both mobile and web, check out either GTMetrix or Google has its own tool. With both tools, it will give you indications on what you should improve to increase the speed of your site.
If you feel competent you can do these amends yourself or get in touch with your web company, as they can complete these for you.
Offer website exclusive offers
Offering your website users either something for free or cheaper is a great marketing tip to entice them into the customer stage. A lot of people will offer a free ebook or PDF in exchange for the user to submit their emails. Not only are you building your email list, but you are pushing them into the customer stage.
Say you have an online shop, you could do exclusive online prices to encourage your potential customer to go with you. You can build relationships that can lead to your customer turning into a brand advocate.
Here are some free offering that you can give to your potential customers:
- Ebooks
- Guides
- Video/webinars
- Case studies
- Templates
- Free tools
- Or coupons
Check out this blog post about 20 special offer ideas for marketing your business.
Creating enticing CTA’s (call to actions)
Call to actions are a fundamental part of your website, as you are guiding your user on what to do next. These actionable buttons will help for starting the funnel to convert your visitors into leads.
CTA’s need to be enticing so the end-user will want to click, design plays a big part as using bring colours can help to lead your users to them. The text is also vital as you want your CTA to be short and snappy, but persuasive enough for your potential customer to click.
Check out our recent blog post on creating actionable CTA’s.
Use high-converting elements
High-converting elements are going to help build trustability between you and the user. These elements are going to help you to convert visitors into customers.
Adding these elements to either the footer page of your website or within your landing pages can help you increase your conversions, which over time will boost the number of customers you get.
Examples of these elements would be:
- Case studies
- Logos of any accreditations you have
- Testimonials or reviews from previous customers
Include a form
A form is essential for your website, as you are telling your user the information you would like from them. In your form, you can include important questions that will help you to get the most information out of your customer.
Forms can be included on any page, but they tend to be seen on either the footer section of your website or within your contact page.
If you have a landing page for your website, it is also important to include a form here, you need to make it easy for a website visitor to become a lead. Try not to make your forms too short as you won’t be able to tell if the lead quality is high or low.
Here are some example questions you can include in your form:
- Name and Business name
- Email address and phone number
- Location (address)
- What they are enquiring about
- Job title
- How they found out about you
Hopefully, you have learnt some tips on how to turn visitors into customers. Incorporating these into your site will hopefully help you to gain more customers. For any more information, please get in touch.
If you would like to read any more blogs from Red Box, check out our post all about how a website affects a business?
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