Call to actions are essential for if you want your customer to take action within your website, incorporating them is a major part for web design and the benefits are incredible if you know how to do them right.
If you are wanting to entice your users to buy your product/service or to subscribe to your monthly newsletter; then you will need a good call to action (CTA.)
In this post, we will look into the importance of CTA’s and how you can start implementing them into your website to start seeing a boost in your conversion rates.
It is important to note that these calls to actions aren’t subjected to web design; they can be included in social media posts, email campaigns and much more.
What is a Call to Action?
A call to action is an enticement for the end-user to take the desired action. They will usually be written in a persuasive way to entice the user to dig deeper. You will usually see these at the end of a blog post/video or even at the end of a web page.
For example, you may have written a blog post explaining Search Engine Optimisation to your user, at the end you could include a call to action, like “find out more on our SEO service” leading your customer to a relevant page for if you sell SEO as a service.
You can even incorporate these into email campaigns, guiding the user to have a look into your website or to even contact you for more information.
Call to actions should be included within homepages to let users know how they can contact the relevant company, it is essential that your user can find your contact details quickly; in case they want to contact you. If they find it difficult to find this information then you may lose a potential customer.
Why are Call to Actions important?
Think of your call to action as a signpost, you want to let your customer know what to do next. Without an indication, the user won’t know what steps to take on purchasing a product or if you would like them to contact you for further information. This may result in them leaving your site, which is potentially a lost customer.
A call to action will be your best friend if you would like to move a potential customer down your sales funnel. You can set multiple calls to actions if you have multiple actions a customer can take.
A perfect example is blog posts, once a user has finished your post and if there is no CTA at the end then it is likely the customer will leave without looking into your brand. But if you add a clear call to action at the bottom with alternative articles for them to check out or maybe a link for them to sign up to your email campaigns; you encourage the user to interact with your site.
How can I write a Call to Action?
A call to action should be compelling for the user in both design and text, you want to entice the customer to click for more so they interact with your brand for longer.
Here are a few ways to create an effective call to actions:
Think about the design – you want to grab the users attention, so using a colour or type that goes with your branding but stands out will be effective.
Make it visible – include your call to action in noticeable places, this can be at the side of every page or maybe at the top for your homepage. Make sure you are doing the same within email campaigns.
Keep it short – call to actions tend to be a short snippet of words rather than a sentence, try to keep it between 5 to 7 words.
Make the text actionable – you want your CTA to be compelling to the user, action words like “contact us,” “learn more” or “buy now” will be highly effective for your users.
Examples of popular Call to Actions
Call to actions will usually follow a pattern throughout your web pages, some might have “find out more” and others might have “buy now.” It depends on what your service is and what you want your customer to take action on.
Here are some popular call to action buttons that you can include on any page that they would associate with:
- Read more
- Sign-up to our newsletter
- Share on social media
- Get in touch
- Sign up
- Click for a free trial
- Add to cart
- Checkout
- Buy now
- Add to wishlist
How to know if my CTA’s are working?
There are many ways for you to look into if anyone is clicking onto your call to actions, the best way would be to set goals through Analytics.
By setting goals you will be able to see how many people are using these actions, which will indicate if they are working or not. Through Analytics you can set multiple goals for each different CTA you may have.
If you would like to know how to set goals through Google Analytics, click here.
Hopefully, you have found this blog post interesting, so you can start to implement CTA’s within your website and email campaigns.
For more information, please get in touch or in the meanwhile check out our recent blog post – “Top SEO Tips from Red Box, an SEO company in Staffordshire.”
Thank you for reading!