As we head out of lockdown, it’s important to make sure that your Google My Business is optimised to let your customers or potential customers know if you are open again. Lockdown has been difficult for many businesses and the recovery period will be ongoing for a vast amount of time.
But now that the nation’s spending habits are changing and people are beginning to spend more within stores again; it’s important to let them know that you are back open.
Keep on reading to find out how to optimise your Google My Business.
Utilising your Google My Business
With the COVID-19 pandemic slowly improving, search results are beginning to change again. Did you know that during the lockdown, search results of “when will” were regularly searched but now that lockdown restrictions are slowly coming away “near me” searches are coming back?
This shows the importance of localising your Google My Business to make sure your business is showing up within these search results.
Without the basics on your profiles, you could be losing customers, which will result in fewer sales for your business.
Some basics that you can make sure that your Google My Business entails are:
- Showcasing opening hours
- Telling customers any popular times
- Utilise the location
- Have you got any safety measures in place?
- Include a website link
- Promote any services/products online
- Add customer reviews
- Opening Hours
When it comes to Google My Business, it’s crucial to make sure your opening hours are up-to-date. Customers will more than likely do a Google search to find out more about you, so giving them all the information they would need will ultimately make you stand out.
Popular Times
During a pandemic, it is difficult for people to plan when to leave their household at a safe time. So telling your customers when you are busy and not so busy; will help them to feel safe.
Safety Measures
Google My Business is useful in the fact that you can add images to your listing. Why not tell your customers what safety measures you have put in place, let them know how you are utilising the two-metre rule, if you are providing hand sanitiser or having the correct signage around.
Reviews
When you do have customers visiting you and if they are happy with the safety measures you have put into place, why not ask them to leave you a review. This will help people who are worried feel safe coming to you.
Q&As
Make sure you are keeping on top of your Q&A section, with answering the common questions that people may ask. You can even ask your customers the type of questions they would like answered.
Website Links
It’s always useful to direct your customers from your Google My Business listing to your website. Not only is it going to increase page views on your site but it will help increase sales especially if you are an online retailer.
Online Services
Google My Business also allows you to add any services/products that you sell. Make sure to supply as much information as you can, this will help customers make a decision on whether they should go with you or not.
These are just a few tips that we have found to make the difference when optimising your Google My Business. These tips are also useful to use whenever, not just during a pandemic. If you would like more information then please get in touch or check out our new blog post all about utilising Google My Business.