The hot topic everywhere it seems is Chat GPT. If you haven’t heard about this yet then consider it as an AI tool to create content and answer questions and a few other things besides.
As a free tool, it has a lot of scope to be seen as an opportunity for businesses to generate content for their marketing quickly and easily, but there are things to be wary of and caution should be the name of the game.
We consider the benefits and potential pitfalls of businesses using Chat GPT software to create their contact marketing below.
But first, What exactly is Chat GPT?
Great question, we thought the best way to answer this was to ask Chat GPT itself:
Chat GPT is a computer program that uses advanced artificial intelligence and natural language processing techniques to generate human-like responses to text input. It is trained on a large corpus of text data and can respond to a wide range of questions and requests in a conversational manner. In simpler terms, ChatGPT is like a virtual assistant that can chat with you and respond to your questions and comments, providing information and assistance.
At first glance you will be amazed at the possibilities for its use, the speed at which you can generate text, and the comprehensiveness of its responses. It is remarkable what we can do these days with technology.
Remember when the internet was launched and you may have sat in front of your computer wondering what you could search for, then being amazed at what was suddenly at your fingertips, that previously you would have been searching books in the library for hours to find? You will feel the same with Chat GPT.
You can try Chat GPT yourself here: https://chat.openai.com/chat
How do you use Chat GPT
Just like using Google or any search engine. Just type what you would like to know. The more specific your request the better response you should get. For example, you could ask: Write 200 words explaining how to use X, or write about Y in the tone of X person.
Here is an example we tried:
Question. Explain how to write a blog in 150 words
Writing a blog can be a fun and fulfilling experience. Here are some tips to help you get started:
- Choose a topic that you are passionate about and knowledgeable about. This will make it easier for you to write and keep your readers interested.
- Make an outline of your blog post. This can include an introduction, main points, and conclusion.
- Start with an attention-grabbing headline. This will make your blog post more attractive to readers and encourage them to click through to read more.
- Use short paragraphs and subheadings to make your blog post easy to read. This makes it easier for your readers to skim and understand the main points of your post.
- Add images or videos to your blog post to break up text and make it more visually appealing.
- Conclude with a summary of your main points and a call to action, such as asking for comments or sharing your post on social media.
- Finally, proofread and edit your post before publishing to ensure that it is clear, concise, and free of errors.
Good stuff, I am sure you will agree.
How can Chat GPT help business owners with their marketing?
As you have seen, Chat GPT can give you content in seconds, which may seem amazing, but there are limitations that you need to be aware of, more of those in a moment.
What Chat GPT can be really useful for, is to help you generate ideas. If you are writing content for your blog, a newsletter, your website or anything else for that matter you are bound to have days and moments where your mind is completely blank. A deadline to reach and nothing to write about or no idea on how to start. This is where Chat GPT can be a huge help to business owners and your marketing team.
Ways Chat GPT can help with marketing:
- Keyword research
- Topic ideas
- Blog content
- Web page content
Benefits of Chat GPT for business owners
- Quick to create great-sounding content
- Little to no cost
- Content that consistently follows your brand’s tone and voice
- Save time on creation, only a small amount of time to check content accuracy is needed.
Reasons to be cautious when using Chat GPT
Chat GPT has its limitations, it may write believable-looking content but it may not always be factually correct. Therefore any facts or information detailed in its responses should be fact-checked for accuracy.
It is also worth ensuring there is no plagiarism in the content before you utilise the text in your own marketing materials, such as on your website. There are online tools to check for this, such as Grammarly – https://www.grammarly.com/plagiarism-checker.
Who better to ask about the limitations than Chat GPT. We asked what are the limitations of Chat GPT for marketing, and here is the answer we received:
While OpenAI’s GPT-3 has shown impressive language capabilities and is being increasingly used for various purposes, including marketing, there are some limitations that are worth considering when using it for marketing purposes:
Bias: GPT-3, like any AI model, is trained on a large dataset and can reflect the biases present in that data. This can result in biased output, which can have negative consequences when used for marketing purposes.
Lack of empathy: GPT-3 is not capable of experiencing emotions, so it cannot truly understand the emotions of others. This can make it challenging to create personalized and empathetic marketing messages that resonate with the target audience.
Difficulty with abstract concepts: While GPT-3 can perform well on tasks that involve concrete information and language, it may struggle with abstract concepts that require deeper understanding and creativity.
Compliance with regulations: Some marketing practices, such as direct marketing, are subject to regulations that must be adhered to. GPT-3 may not be able to generate messages that fully comply with such regulations, so it is important to ensure that marketing messages are reviewed and approved by human experts before being used.
Lack of accountability: GPT-3 operates autonomously and does not have a personal responsibility for its actions. This can make it difficult to hold it accountable for any negative consequences that may arise from its use in marketing.
Despite these limitations, GPT-3 can still be a valuable tool for marketing, especially when used in combination with human expertise and oversight.
Chat GPT and Google Rankings / SEO
At first glance you may think Chat GPT is the answer to your dreams, never before has it been easier and cheaper to be able to access content quickly that you can use to market your business. No longer do you need to spend hours researching a topic, writing and rewriting your content to ensure it reads well, is grammatically correct and easy to understand.
Although Chat GPT is written to be human-like in the way it is worded, which is a positive in Google’s eyes as far as search ranking is concerned, this may be something that could change in the future as more and more web content is generated by this and similar AI tools and software. As good as this technology is, and we should all embrace it to a degree, nobody, certainly not an AI tool, knows your business and customers like you do. So your customers and possibly in the future search engines like Google will look for, and reward those websites and businesses that take the time and effort to be authentic with their marketing content
Likewise, while Chat GPT can be a fantastic tool to assist with idea generation and content creation, this is only going to help with 1 element of your search engine ranking strategy. It will not assist with your technical SEO.
Chat GPT should be seen as more of a tool in an SEO marketers tool kit. It still requires an expert at the helm, giving directions, and using it in the right way. But, it is not the only tool in the box and it is the amalgamation of the user’s knowledge, experience and understanding of the bigger picture and required outcome that will lead to those fantastic search engine results you are looking for.
In summary
Chat Gpt is an exciting addition to business owners’ marketing tools, but one that should be used with caution and as part of a wider marketing strategy and not in isolation.
If you would like help with search engine optimisation or marketing in general let’s talk